Monday, 4 August 2008

Mobile phone companies – advertising

All over Uganda there are buildings painted bright colours with the logos of mobile phone companies. Since landlines are rare outside the capitol of Kampala, most people own a mobile phone thus making competition between companies fierce.

In trading centres, towns, and villages many shops have been painted as advertising. Some buildings appear to be used as homes. Not sure how this is arranged – do the business/homeowners get a free paint job in order for the company to obtain advertising? I will have to ask. Anyway, amongst all the dull, brown buildings there are the following very bright colours which cannot be ignored:
Warid – White with red and a dash of blue
Zain – Hot pink (formerly Celtel)
Uganda Telecom – bright blue
MTN – bright yellow
Celtel – Red, yellow and white (now Zain)

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